Magnum Café has its first outlet
opened in Midvalley Megamall back in November 2014. And as anticipated, it has indeed
drawn huge crowds and beelines throughout the first few months in business,
even on weekdays. If I’m not mistaken, they already have their second outlet in
IOI Mall, Putrajaya. Fast forward more than half a year later, the crowd soon
died off on weekdays.
Knowing that it is just the
toppings which made it an Instagram or Facebook worthy photo, I still overrule my
rationale and forked out RM9.90 for an ice-cream which can be bought for less
than RM4 in supermarkets and convenience stores (without the fancy decorative
toppings of course). So what made it so special that
for a similar ice-cream, the price can be more than doubled? And the most
intriguing part case is people are willing to queue for more than half an hour
for it. Before that, let’s review the modus operandi of creating this custom-made RM9.90 Magnum.
Ordering is not a fuss if you
took the trouble to flip through the menu while waiting for your turn. That
would be a great favour to those who are in queue behind you by avoiding unnecessary
hiccups and waiting in the ordering process. Your custom-made ice cream can be
ready in 4 simple steps below:
1) Choose your ice cream flavor (vanilla or chocolate brownie)
2) Choose the chocolate coating (milk chocolate, dark chocolate or
white chocolate)
3) Choose 3 toppings available
4) Choose the drizzle (milk chocolate, dark chocolate or white
chocolate)
Topping ranges from dried fruits such as dried mango, dried blackcurrants, fruity pastilles, goji berries to nuts such as crushed pistachios, hazelnuts, almonds to decorative items such as rose petals and golden nuggets to favourites such as marshmallows, Oreo bits and also cookie crumbles. Did I mention that you can be a bit more adventurous and include potato chips and even chilli flakes?!
As a rule of thumb, do choose
contrasting colours for step 2 and step 4. In other words, if you have decided
to go for the dark chocolate shell, opt for the white chocolate drizzle. After
all, you would wanna make the RM9.90 worth by posting an attention-seeking
creation on social media right?
If you have an indecisive mind or
poor affinition towards creative food presentation, just feel free to select
one from the pre-arranged flavours. Personal recommendation: Black Forest!!
Here is a glimpse of my custom made Magnum - Milk Chocolate Shell (I requested for Dark Chocolate but the newbie was not paying attention) encasing Vanilla ice-cream (I dislike Vanilla, opted for Chocolate Brownie ice cream but the same newbie spoil everything, what an idiot!) with white chocolate drizzle and 3 toppings combination of marhsmallow, cookie crumbs and rose petals
Achievement unlocked: paying for
RM9.90 Magnum ice-cream. There are even other more premium ones ala Haagan Dasz
menu such as those Magnum “platter style” which is served with cakes/brownies,
etc costing as much as RM70! Will I return again? Most likely not. But there
are many KL-ites which will do so perhaps judging by the queue on weekends.
Could somebody enlighten me why? Perhaps its like the photo above, its embedded with gold (direct translation from Cantonese "siong kum geh")
